Customer Relationship Management has taken on a myriad of meanings over the last several years. But at its core are the technologies that allow companies to stay closer to their customers and build lasting relationships. Geotel Edge can be customized as per the requirement into operational systems in the areas of sales force automation, customer service, marketing campaign management, order tracking, client management and others. Along the way, technologies have expanded the communication channels and allowed for the integration of voice, live web chat and e-mail. This has delivered operational efficiencies to all key customer relationship management functions.
